Survive Reset Thrive (SRT) is a proven playbook for leading successful strategy through any market condition. The approach enables leaders to embrace ambiguity, proactively stabilize and Survive, Reset their strategy, and build a Thrive organization that grows through uncertainty. 

SRT is not theoretical: it is incredibly practical. 

Organizations that implement the approach consistently outgrow their peers and industry, beat historical performance numbers, and achieve their highest levels of employee engagement. 

About the Author

Dr. Rebecca Homkes is a high-growth strategy specialist with the London Business School’s Department of Strategy and Entrepreneurship and an Educator at Duke Corporate Education.  She was a previous Fellow at the London School of Economics’ Centre for Economic Performance.  With her boutique consultancy, she advises CEOs and executive teams of top global companies and fast-growing enterprises on developing and executing growth strategies through extreme uncertainty.

Homkes is the director of the global Active Learning Programme for the Young President’s Organization; a partner with GrowthX, a Silicon Valley investment ecosystem and innovation consultancy; and is the faculty lead of two large Fintech scaling and accelerators.  A global keynote speaker, she is a member of several advisory boards, directed the joint McKinsey & Co and LSE Centre for Economic Performance Global Management Project since 2007 and has written for publications such as the Harvard Business Review, Businessweek, Fortune, and Forbes. 

A Marshall Scholar, she received her PhD and MSc from the LSE in International Economy.  Prior to LSE, Homkes received two degrees at Indiana University: BS (Honors) in business administration alongside a BA (Honors) in Political Science where she was a Wells Scholar and graduated as the schools’ top graduate in 2005 and its sole Herman Wells Scholar.  She previously served as a Fellow at the White House’s President’s Council of Economic Advisors and has worked in strategy consulting with Bain & Co.